The second book ad I did was a joint ad (called a sponsorship) with Kindle Nation Daily & Book Gorilla which cost $100. This was $100 I could afford to lose as I knew that by setting the price at .99c there would be no chance that we’d break even. To do that we’d need to have sold around 285 as we’d be getting the 35% royalty rate and not the 70% we got for the Kindle Books and Tips ad. By now I’d taken the book out of the second category Action/Adventure as there was no way we could compete in such a large category as there are just too many books there…I chose Political as the second category. It’s not a perfect fit but on a Google/Amazon search I found that there were more people looking for that than they were for Conspiracy.
What I like about Kindle Nation Daily is that on their website they publish the sponsorship results so if you check it out you can see for yourselves that we rose in the rankings from 307,011 up to 7,908. We had a 3782.28% gain (Movers & Shakers formula). We made the top 100 in political thrillers in the UK just by moving into a smaller category – even though we only sold 2 books there….
In the US we made the top 100 of political fiction. Compared with the 240 or so other books with paid sponsorship in May (and we still have a few days left so our ranking could change) we came in at 180. Incidentally, also in May a certain F Scott Fitzgerald (or his estate) was plugging Gatsby Girls (categorised under Romance!?). Despite a movie tie-in he began at 62,026 but did end up in the coveted 100 – at no 100.
So how did these stats translate into numbers? So far we’ve sold 2 in the UK (that was from my efforts on Facebook) and 34 in the US and 0 in Canada. The loss then was around $88.
It was a useful exercise and far less of a risk than a Bookbub promo as although we can afford to lose $100 – $280 is another matter.... Incidentally, we were turned down by Bookbub as either our 11 reviews weren’t enough – or they didn’t think the book was right for their thriller readership. Annoyingly with Bookbub, they won’t tell you why you’ve been turned down even if you ask them so you could end up re-submitting, getting it wrong again and once again be wasting your time (and theirs).
Where I think paid ads are useful are for when you might be languishing in the lower ranks (as we were) and getting fed up with sinking ever further and perhaps needing a morale boost. Or, it might be that you sell better in the UK but can’t seem to get much traction in the US.
Would I do it again. Yes – but maybe I’ll have another crack at Bookbub again- when we’ve had a few more reviews – unless of course they put up their fees again…